patrickoptical

Why TRUNK SHOWS?

Wed, 12 Nov 2025 23:22:02 GMT

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Why does PATRICK OPTICAL host TRUNK SHOWS? We host them for different Eyewear Collections so that our customers have that rare opportunity to see the entire collection - after all we can only afford to bring in a certain number of frames for stock in the shop. At a trunk show you get to see all the frames and various colors in person. As an independent optical shop we have developed amazing relationships with our Frame representatives. We welcome the representative in to WOW you with their beautiful collections. Mickey, Cindy and I love hosting the customers and making the evening fun and exciting. Bites and Beverages are served and the opportunity to win door prizes.

Our next Trunk Show will be Tuesday, November 18, 2025 from 4-7 PM when we welcome Hector La Torre Arana of lafont PARIS. Hector will showcase his beautiful collection and will use his knowledge to tell you all about the company and product. Hector will also use his expertise to help style you and let you see what you think. It is fun to have others around - two customers at the last event struck up a friendship and drop in to see us! This event we are offering FIFTY DOLLARS off each frame purchased during the show.

COME PLAY IN THE GLASSES! Please come on out for this event and feel free to bring a friend!

We hope to see you on the 18th of November!

EYEWEAR - THE MOST IMPORTANT ACCESSORY

Tue, 01 Jul 2025 20:49:02 GMT

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Did you know that your eyewear is the most important accessory that you own. Your eyeglass selection tells the world who you are. Make your eyewear style UNIQUE - why look like everyone else with their eyewear chain choices? The right eyewear can make those beautiful brown eyes stand out or highlight those green or blue eyes of yours. It is very rewarding when you are out and about in your everyday life and people notice your glasses and comment! I keep our business cards with me always because I am constantly getting comments and questions about my eyewear!

DON'T BLEND IN! Everyone who comes into our Eyewear Boutique are amazed at all of our wonderfully special styles of glasses! The hardest part is picking out just one. Everyone can come away with on-line spectacles and you can absolutely tell!

You want quality as well as style. You want professionals to help you choose the glasses that look right with your coloring, face shape and your overall vibe!

If you are conservative in your dress or Artsy we have you covered.

Our motto here is "Come Play in the Glasses". Come see us to find your Unique style!

Make the most of the season by following these simple guidelines

info@engageyourbiz.com (Engage Team) — Mon, 17 Feb 2025 17:42:20 GMT

The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.

Make a list

Lists are great ways to stay on track. Write down some big things you want to accomplish and some smaller things, too.

Check the list regularly

Don’t forget to check in and see how you’re doing. Just because you don’t achieve the big goals right away doesn’t mean you’re not making progress.

Reward yourself

When you succeed in achieving a goal, be it a big one or a small one, make sure to pat yourself on the back.

Think positively

Positive thinking is a major factor in success. So instead of mulling over things that didn’t go quite right, remind yourself of things that did.

Keep in touch with site visitors and boost loyalty

info@engageyourbiz.com (Engage Team) — Mon, 17 Feb 2025 17:42:19 GMT

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.

Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.

Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.

Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.

It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.

Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!

Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.

A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

Tips for writing great posts that increase your site traffic

info@engageyourbiz.com (Engage Team) — Mon, 17 Feb 2025 17:42:19 GMT

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

Speak to your audience

You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about

Take a few moments to plan your post

Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.

Don’t forget to add images

Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.

Edit carefully before posting

Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.